The problem with the way most business people approach communication is they express themselves in an unstructured way that ends up random, sometimes confusing for the audience and often falls short of the mark.

Unstructured communication fails when you do not address the very reasons behind why people will continue to engage with you (or not), in the order in which they need to hear it, understand it and importantly to trust you.

Expressing your intent can be a challenge when the audience is not necessarily convinced that your are the right person to deal with.

We have all sat and often debated what needs to be said  for hours without structure which can lead to mis-communication or worse, missed opportunity.

The Principles of IMPART is a 6 part framework designed to make writing, presenting or telling your story a whole lot easier and a whole lot more powerful no matter the medium.

Jewels spent years developing this framework for use with paid clients and now is freely making it available to everyone.